Starting from scratch, and working in close collaboration with the client, the Create & Associates team planned the content strategy, mapped out the navigation, designed the brand look and identity, and created a host of branded illustrations, animated videos, informative articles, interactive games, fun quizzes and entertaining presentations to deliver the important messages and vital information that College Money Matters knew its audience needed to learn.
The resulting site, collegemoneymatters.org, is a comprehensive, easy-to-understand and engaging experience. It was built in Wordpress™ to allow for easy growth and hands-on management by the client or creative team whenever new content needs to be developed and implemented.
In addition, Create & Associates is responsible for the social media campaign designed to support the site. The team plans, develop, illustrates and posts an ongoing series of messages, videos and advertising on Facebook, Twitter, Instagram, and LinkedIn, along with e-mail marketing to school administrators, college counselors and potential donors and supporters.