Stand Out with Strategic Book Design and Branding

At Create & Associates, we don’t just design books—we bring them to life as powerful branding tools. When renowned branding expert Stacey Ross Cohen prepared to launch her book, Brand Up: The Ultimate Playbook for College and Career Success in the Digital World, she chose Create & Associates to deliver a cohesive, compelling visual identity across every page—and every platform.

Even though her publisher provided an in-house designer, Stacey knew that real impact comes from consistent, branded storytelling. That’s why she turned to Create & Associates—and the results were immediate.

Illustrations and Layouts That Speak to Your Audience

Designed for young adults in their late teens and early twenties, Brand Up required a visual approach that felt modern, dynamic, and full of energy. Our creative director, Cecile Rothschild, led the design effort, blending bold illustrations, intuitive step-by-step layouts, and playful characters to create an upbeat and engaging tone that resonates with Gen Z readers.

A Cover That Captures Attention Online and Off

Originally envisioned as a white, text-heavy guidebook, the book’s design evolved into a colorful, eye-catching cover that demands attention on Amazon, bookstore shelves, and social media feeds. In a world where white blends into the background, we ensured Brand Up would pop—visually and emotionally.

Full-Scale Book Launch Services

As a boutique branding agency, Create & Associates goes beyond the page. For the Brand Up Book launch, we executed a comprehensive campaign that included:

Social media strategy and content for Instagram, LinkedIn, TikTok and Facebook
Visual design and animation for daily posts and reels
Colorful digital banners for career and education platforms
Press releases and 3D bookstore displays
Digital billboards in major markets
Website design and development for the author, the books and the brand
An animated billboard in Times Square

A Successful Launch with National Visibility

Brand Up officially launched on April 4, 2023, with pre-orders already rolling in. The book is now available at Amazon, Barnes & Noble, Target, and Walmart—and has earned endorsements from branding and business icons including Shark Tank’s Barbara Corcoran.

Our Book Branding & Launch Capabilities:

Custom Book and Layout Design
Branded Illustrations for Print and Digital
Logo and Visual Identity
Social Media Animation and Post Creation
Strategic Brand Messaging and Positioning
Website Design and Development
3D Bookstore Display Design
Digital and Traditional Advertising

Let’s Design a Book That Builds Your Brand

Whether you're launching a how-to guide, memoir, or business book, Create & Associates delivers creative and strategic expertise to ensure your book doesn’t just sit on a shelf—it makes a statement.