It’s a problem that many new entrepreneurs face: How do you convey the image of a strong, reliable and experienced company, when you’ve just launched your new business?That’s the challenge that the owner of Kitchen Gardens of Westchester brought to Create & Associates. He had worked many years as a banker for a well-known Westchester bank. Now, he saw the opportunity to apply his skills and passion developed over 30 years in his own garden to local consumer and Westchester and Connecticut residents. Create & Associates set out to help in a way that would give customers the utmost confidence in hiring Kitchen Gardens of Westchester: offer Bruce to build an Organic Kitchen Garden in Create's backyard and make it the showcase of his marketing campaign.
The first step was to make Kitchen Gardens of Westchester look like an established, trustworthy and well-run business. This required a strong logo, an engaging color palette, and a design approach for the website that conveyed the beauty and bountyness of Kitchen Gardens of Westchester work, while also making it accessible enough to communicate practicality and affordability.To support the new company’s all-important business launch, Create & Associates worked on the following marketing effort:
To support the new company’s all-important business launch, Create & Associates worked on the following marketing effort:
Within 10 days, the Paid Facebook Ad Campaign and organic Social Media content achieved these results: