The first challenge was to locate the value-driving differentiators, define the brand, and use it as the organizing idea for strategic messaging and a dynamic online user experience.We determined that a sweet-spot exists for talent agencies that explicitly do not take sides but look at the candidate's career in a holistic way, seeing the arc of their career and potential as a future client. We recognized that both job-seekers and client employers want to know that agencies understand their rapidly evolving industries, that agencies bring a strategic understanding of the organizations and people they serve, and the technology that is their life's work. At the same time, at the core of Harris Allied's value-creating capabilities is their approach to their work as strategic advisors to professionals that may be job seekers one day and hiring managers the next.
A few of the keys to Create's website solution for Harris Allied are:
Harris Allied launched its new site in the Summer of 2019. Since then the firm has seen increased web traffic, more inbound RFPs, and an increased number of job seekers.