Tassat: Reinventing How The World Transacts, Digitally.
November 12, 2019

 

Key capabilities:

  • Brand Strategy
  • Copywriting
  • Video design and production
  • Web Design
  • Iconography
  • PowerPoint template and pitch deck

Challenge

The first challenge was to locate the value-driving differentiators, define the brand, and use it as the organizing idea for strategic messaging and a dynamic online user experience.

We determined that a sweet-spot exists for talent agencies that explicitly do not take sides but look at the candidate's career in a holistic way, seeing the arc of their career and potential as a future client. We recognized that both job-seekers and client employers want to know that agencies understand their rapidly evolving industries, that agencies bring a strategic understanding of the organizations and people they serve, and the technology that is their life's work. At the same time, at the core of Harris Allied's value-creating capabilities is their approach to their work as strategic advisors to professionals that may be job seekers one day and hiring managers the next.


Solution

A few of the keys to Create's website solution for Harris Allied are:

  • A landing page video that quickly dramatizes the firm's keen understanding of the fin-tech workspace and communicates that everyone has a moment when things change—when the light goes off when what's possible becomes what will be.
  • Navigation that empathetically relates to both job seekers that are looking to join a team and hiring managers who are building a team.
  • A high-contrast and straightforward color palette that emphasizes the clarity of the firm's approach, the professional nature of the content, and the notion that Harris Allied filters the noise for candidates and companies.


Results

Harris Allied launched its new site in the Summer of 2019. Since then the firm has seen increased web traffic, more inbound RFPs, and an increased number of job seekers.

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