In 2008, Leason Ellis opened its doors as a boutique IP law firm based in White Plains. Its size, location, focus, and quirky personality offered an alternative to more established law firms in NYC. The recipe that worked and the firm grew.Thirteen years later, Leason Ellis's position on the legal landscape has dramatically shifted. The firm's partners are some of the most recognized IP lawyers in the United States. Leason Ellis is big enough to handle any intellectual property issue or related litigation matter that its global clientele may face. The brand no longer reflected the firms' sophistication and strategic approach.
Unlike large general practice firms, Leason Ellis is dedicated to the command of a specific area of the law: intellectual property. The firm's ability to form nimble and interdisciplinary teams that make the most of individual talents, and its extensive range of advanced degrees, sets it apart.Create recognized that the driver of Leason Ellis' reputation is the quality of the firm's penetrating insight and its ability to apply legal counsel to intellectual property matters that produce valuable business outcomes. Thus, Create developed "Applied Insight" as a registered trademark of the firm.
At the core of the brand are the firm's core values and clear brand voice. Leason Ellis’ practice of law is a technical craft and an art, and the firm has a history of quirky humor and personal style. The brand voice attributes (deliberate, expert, expressive) bring this all together and guides the creative expression of everything the firm says and does.What we did:
The firm is now presenting a tightly unified brand across all touchpoints and has a clear identity and messaging strategy. The website has been highly lauded by peers and prospective employees. Metrics are confidential.