Our team of creators
Our clients come to us to tap the depth and breadth of the trusted consulting principals upon whom they rely. We are design thinkers and doers. Our clients hire us to recognize the immutable truths of their businesses and help them to envision and realize creative and effective business outcomes.
Our backgrounds in architecture, art, brand and business strategy, graphic design, marketing operations, and implementation in environments, digital spaces, and print enable us to offer a uniquely broad set of capabilities. We strive for elegance and optimism in all we do. Integrity guides the decisions we make for our clients, and ourselves.Cecile Rothschild
Creative Director
Cécile is a conceptual thinker whose work fuses visionary thinking with brand, marketing strategy, and implementation.
She was trained at l' Ecole Superieure d'Arts Graphiques in Paris, France and began her professional career first as an art director for a New YorK City advertising agency, then at U.S. News and World Report then as a creative director at Newsweek. In 1994, Cecile founded Create to serve a broader range of clients and set out as pioneer helping clients to harness the power of technology in marketing communications. Today, Cécile works with leading media brands, Fortune 500 companies, and start-ups on multichannel content delivery, branding, marketing, and high-profile events. For Time Inc. she helped launched the Fortune Knowledge Group thought-leadership division responsible for creating high-level content for global business executives.
Cécile’s breadth of experience includes website development, eMarketing and social media campaigns, online and live presentations, promotional programs, marketing and advertising campaigns, retail packaging and logo treatments for clients in retail, business services, publishing, financial services, high-end fashion and jewelry, real estate, construction, technology, restaurants, and not-for-profits.
Cecile has served on the Byram Hills Education Foundation Board and continues to serve on the MatiUSA, North Castle Fire Department and the Shaaray Tefila Temple communication committees.
Evan Molho
Strategy Director
Evan is driven by his deep curiosity about how things work and his love of seeing patterns, and making something new that is immediately familiar. He joined Create as a partner in April 2018.
Evan studied English and Music at University of Rochester then received his Master of Architecture Southern California Institute of Architecture His professional career began as an Architect at Gensler, working on teams that designed retail prototypes and rolled them out for clients like American Express, Donna Karan, and Nissan North America.
With a strong belief that branding is the architecture of ideas, Evan left architecture for brand management consulting, which provided the opportunity to work with some of the top marketing organizations in the world. First at Lippincott then later at Siegel+Gale, Evan led global teams of consultants on brand development, information design, naming, messaging, and go-to-market strategy engagements. At Interbrand, Evan led the Brand Management Systems group, including the firm’s Brand Operations practice, and was a Senior Director in the Strategy group. Over the years, Evan has developed strategy and overseen the implementation of strategy and design work for companies that include: 3M, American Express, AT&T, Comcast, Johnson & Johnson, Hewlett-Packard, Penske, Tyco, and YWCA.
Throughout Evan’s career, he’s had the privilege to learn how different companies and agencies tackle similar strategic challenges. These experiences have also given him a valuable springboard to evolve his approaches and ideas.
Outside of the office, Evan is also an adjunct professor of branding and marketing at Westchester Community College, an Advisory Board Member of Teatown Lake Reservation, and a member of the Pathfinder Taskforce of the Mamaroneck Union Free School District. When he’s not working, he can often be found enjoying being with his family, practicing yoga, or playing guitar.
Ellen Dedman
Art Director
Ellen got her first job in advertising in 1990 in Texas at Adweek’s hot agency of the year, Temerlin McClain where she worked on American Airlines (TV and newspaper,) Greyhound (award-winning TV spot), Reno Air (award-winning newspaper and print), and Princess Cruise Lines.
She moved to NYC to work on USAirways, CondeNast, AeroFlot Airlines.
Recently she won a Gold, Silver, and the Norman Liss Award for Public Service at the Westchester Advertising Club. She is an Adobe certified graphic designer and web designer and is proud to be part of the Create team for the last 2 years.
Arthur Levy
Copy Writer
Art has over 25 years experience writing copy for advertising, corporate videos, web communications, and presentations. He describes his work as a “translation service” — transforming complex subjects such as finance or technology into simple, everyday language. Art’s approach can be summed up in three words: Personalize, Pictures, and Plotline. That means his words will help you to engage your customers personally, help them paint a picture in their minds about your product or service, and tell your story in a way that flows and encourages them to find out more. You can review Art’s work at www.wordsandideasnow.com
Alex Gonzalez
Developer
Alex is a creator, web engineer, and teacher whose skills and technical acumen make him highly sought after in any learning and development setting. But, his true strength lies in his unique ability to break down complexity and create compelling user experiences, even when faced with the most daunting challenges.
At just nine years old, it was clear to Alex that his future was in web development. By the time he was 14, he began to commercialize his skills and took on his first clients. Now, more than a few years later, Alex has an impressive string of development successes made possible by his world-class range of digital capabilities.
Always the entrepreneur, Alex once owned a business named Young, Broke and Awesome, which connected artists together via a branded documentary blog. From this experience, Alex broadly expanded his professional network and was able to reach artists that needed a platform to help them socialize their work. For example, a filmmaker from Jacob Burns who wanted to showcase his work, and painter from Gallery in Tarrytown who needed to display her work and reach audiences in person and online.
In addition to his commercial endeavors, Alex is passionate about teaching kids and is an instructor at Jacob Burns Film Center. He also teaches coding, Scratch, digital animation, virtual reality development and/or film editing at Yonkers Public Riverfront Library and Coding Kidz. If you ask him why he’s so good at teaching kids, he will tell you it’s because he thinks like one.
Alex is a graduate of Fairfield University, where he dual-majored in Film and Economics, with a minor in Journalism.
Outside of the office, Alex enjoys writing fiction and textbooks, woodcut painting, playing Flamenco guitar, wrestling, and trekking through the woods.