Evan is driven by his deep curiosity about how things work and his love of seeing patterns, and making something new that is immediately familiar. He joined Create as a partner in April 2018.
Evan studied English and Music at University of Rochester then received his Master of Architecture Southern California Institute of Architecture His professional career began as an Architect at Gensler, working on teams that designed retail prototypes and rolled them out for clients like American Express, Donna Karan, and Nissan North America.
With a strong belief that branding is the architecture of ideas, Evan left architecture for brand management consulting, which provided the opportunity to work with some of the top marketing organizations in the world. First at Lippincott then later at Siegel+Gale, Evan led global teams of consultants on brand development, information design, naming, messaging, and go-to-market strategy engagements. At Interbrand, Evan led the Brand Management Systems group, including the firm’s Brand Operations practice, and was a Senior Director in the Strategy group. Over the years, Evan has developed strategy and overseen the implementation of strategy and design work for companies that include: 3M, American Express, AT&T, Comcast, Johnson & Johnson, Hewlett-Packard, Penske, Tyco, and YWCA.
Throughout Evan’s career, he’s had the privilege to learn how different companies and agencies tackle similar strategic challenges. These experiences have also given him a valuable springboard to evolve his approaches and ideas.
Outside of the office, Evan is also an adjunct professor of branding and marketing at Westchester Community College, an Advisory Board Member of Teatown Lake Reservation, and a member of the Pathfinder Taskforce of the Mamaroneck Union Free School District. When he’s not working, he can often be found enjoying being with his family, practicing yoga, or playing guitar.