IBM was looking for a new way to reach influencers and decision-makers interested in staying on top of the challenges of managing Cloud services. The goal was for IBM to put itself in a highly qualified selling environment within the guise of a thought leadership solon. Fortune Knowledge Group, a division of Time, Inc., was hired by IBM to curate the content.Fortune challenged Create to brand the event and make it happen.
Elevate NYC! was created as a cloud innovation forum that would bring industry leaders—IBM’s top prospects. Based on our research and collaboration with IBM and Fortune, Create knew the key to success would be making sure business leaders who came to the event would leave with the following takeaways:
IBM hosted over 250 leading business executives at the World Trade Center in NYC for an exclusive Cloud Innovation Forum.